I didn’t get all that far into this book because it’s a mix of pop psych and shitty research.
NASA did not spend millions on a space pen. That’s a myth. Even 5 seconds on Wikipedia would confirm it. The Soviets used those pens too, though I’m sure pencils were also used on both sides.
Don’t waste your time. Read better books, like Kahneman’s Thinking, Fast and Slow.